I started on the digital consumer side of Verizon’s site and then was brought in to establish the brand voice and think through the B2B side.
On either side of the “B2”, I spent a lot of time figuring out how any of this was going to feel for the customer. Whether the journey from the work to where the customer landed would make any sense or if the way the plans were positioned was coherent or not. I tried to bring as much clarity to the site as I could.
