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Comcast

Internet Essentials from Comcast provides an affordable Internet connection to low-income individuals and families. Programs like Internet Essentials typically speak to their audience in terms of situational eligibility. Jenny Mauric and I wanted to speak to them for who they are; people. 

 

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Everything Communicates

Going into this shoot, Jenny and I wanted to be deliberate with the message we were sending in these ads. We didn’t want to portray home Internet as a golden ticket, but rather a tool that would heighten what was already there. Above all, we wanted our audience to see themselves in the work.

To capture the feeling of our print campaign in illustration, we found an artist with a joyful and vibrant sensibility. To drive home our message, we filled the illustration with everything you can learn, do and share online.

To capture the feeling of our print campaign in illustration, we found an artist with a joyful and vibrant sensibility. To drive home our message, we filled the illustration with everything you can learn, do and share online.

For radio, we wanted to juxtapose the seemingly insignificant clicks and taps of a computer with the meaning behind those sounds; the possibilities that come home Internet.

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Previous Radio Campaign