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Comcast

Internet Essentials from Comcast provides an affordable Internet connection to low-income individuals and families. Programs like Internet Essentials typically speak to their audience in terms of situational eligibility. Jenny Mauric and I wanted to speak to them for who they are; people. 

 

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To capture the feeling of our print campaign in illustration, we found an artist with a joyful and vibrant sensibility. To drive home our message, we filled the illustration with everything you can learn, do and share online.

To capture the feeling of our print campaign in illustration, we found an artist with a joyful and vibrant sensibility. To drive home our message, we filled the illustration with everything you can learn, do and share online.

For radio, we wanted to juxtapose the seemingly insignificant clicks and taps of a computer with the meaning behind those sounds.

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Previous Radio Campaign