Going into this shoot, Jenny and I wanted to be deliberate with the message we were sending in these ads. We didn’t want to portray home Internet as a golden ticket, but rather a tool that would heighten what was already there. Above all, we wanted our audience to see themselves in the work.
For radio, we wanted to juxtapose the seemingly insignificant clicks and taps of a computer with the meaning behind those sounds; the possibilities that come home Internet.
Previous Radio Campaign